Making the virtual real

Choco El

The client

Choco El (derived from Chocolate Elephant) is a premium children’s fashion label based in South Korea.

The brief

What started as an online-only brand, is now beginning to make the physical transition into bricks and mortar. Choco El asked us to a create physical space that showcases its high-end baby & toddler clothing, which is inspired by classic French style, so that it could make an impact on the high-fashion shopping streets of Europe.

What we delivered

Like the clothes themselves, we were inspired by the small boutiques of Paris and we created a modern and minimal backdrop where the beautiful merchandise can make an impact. A playful climb-aboard elephant logo sits in the centre, bringing theatre to the heart of the store.

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

Subscribe today to receive our newsletter