Making the virtual real

Choco El

The client

Choco El (derived from Chocolate Elephant) is a premium children’s fashion label based in South Korea.

The brief

What started as an online-only brand, is now beginning to make the physical transition into bricks and mortar. Choco El asked us to a create physical space that showcases its high-end baby & toddler clothing, which is inspired by classic French style, so that it could make an impact on the high-fashion shopping streets of Europe.

What we delivered

Like the clothes themselves, we were inspired by the small boutiques of Paris and we created a modern and minimal backdrop where the beautiful merchandise can make an impact. A playful climb-aboard elephant logo sits in the centre, bringing theatre to the heart of the store.

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