Making a startup stand out

Matt Lyons Consulting

The brief

We were asked by our client, Matt Lyons – previously a senior design manager at Walgreens Boots Alliance – to create a brand identity, and suite of templates, for his new company, Matt Lyons Consulting.

Project requirements

Our client needed a way of reintroducing himself to people he already knew – and introducing himself to new contacts – as a new independent consultancy, but one which reflected his experience in the industry.

The look and feel had to be serious and business-like, but at the same time, reflect the company’s status as a start-up and a new business. Meanwhile, Tone of Voice had to be light-hearted and engaging; a ‘jacket-and-trousers’ business rather than a ‘suit-and-tie’ business.

What we delivered

We designed a simple, bold logotype, with a secondary geometric pattern, to reflect the client’s structured and ordered approach to both creative and commerce. It had to encompass a certain level of sophistication but it also needed to work subtly in certain applications, and be flexible enough to work across a wide range of mediums, such as web/ print/ PowerPoint etc.

What the client says

“I am thrilled that one of the first decisions I made for my new business was to engage Sherlock in designing the corporate branding. My business is a ‘serious’ management consultancy, but it’s also design-focused and creative – the design captured all this simply and impactfully. Sherlock were easy to work with, generating great concepts and leading me through the process with ease.” – Matt Lyons, Director.

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