Never underestimate a seagull

Little Green Pig

The brief

Little Green Pig (LGP) asked us to design a travel guide to Brighton & Hove, written by children, for children.

Project requirements

We were tasked with creating a bright, colourful and fun guide that would capture the attention of its target audience of children and parents. The brief included the development of a distinctive illustrative style to bring the content – written by LGP’s children’s writing groups – to life.

The brief was an exercise in ensuring the large volume of copy was balanced out throughout the guide with appropriately placed illustrations, honing in on the funniest, most enlightening, and informative copy.

What we delivered

We created an illustrative style that draws on a nostalgic seaside postcard colour palette. We borrowed this post-war style of block-colour litho printing but applied it in a more relaxed visual style, to reflect a more modern seaside town.

The illustrations’ simple and expressive shapes reflect the bold and honest critique of the young writers’ vision of their home town of Brighton & Hove.

You can watch Little Green Pig’s video (directed by Lucas Orme) about the project, below.

Media coverage

We were thrilled that Design Week featured the Guide in its ‘inspiration’ section; you can read the article, here. It also garnered press coverage in Brighton and Hove newspaper, The Argus – read the article here – as well as Teach Primary magazine. And ITV ran a news item which you can view here.

Image credit: Lucas Orme

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