Promoting a Modernist space

De La Warr Pavilion

The client

De La Warr Pavilion (DLWP) in Bexhill-on-Sea, on the south coast of England, is an iconic Modernist space for which we have carried out a variety of projects.

The brief

For this project, we were tasked with designing a set of gift vouchers for the pavilion, as a way of raising additional revenue.

What we delivered

We used the 1930s architectural landmark itself as a focal point for the design, given how unique the pavilion is. As big fans of the building ourselves, we felt the Modernist art movement from which the building emerged needed celebrating.

We got into pastiche mode and doffed our caps to the Modernist graphic design movement of the same period from across Europe, which used structured organized shapes with as much emphasis on negative space. The irony perhaps many miss is that this movement is often seen as anti-commercial and using it on a gift voucher seemed a little rebellious in our own little way.

We hope we have created a striking gift voucher that is a pleasure to receive and spend.

What the client said:

“The De La Warr Pavilion has been working with Sherlock for the past three years. We have found them  creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to  maintain a friendly and funky working relationship with us.” Sally Ann Lycett, Director of External Relations, De La Warr Pavilion. 

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