Promoting diversity and inclusion

Tesco Plc

The brief

Diversity and inclusion goes to the very core of Tesco’s values as a business. And so, for some years, it has supported 5 colleague networks: BAME, Women, Armed Forces, Disability and LGBTQ+.

Tesco wanted to celebrate the networks by enhancing their individual look and feel, whilst also creating a collective, shared identity.

What we delivered

We worked closely with the brand expression and colleague network teams to sensitively explore naming, imagery, graphic form and colour palette for each of the networks. This resulted in a set of individual group identities which could, literally, be used as building blocks to create the overarching group identity.

The result is purposely understated to allow the photography of people – and the copy – do the talking in the relevant communications on which the identity is applied. After all, this is first and foremost about people.

We hope that having a considered and consistent look and feel will allow the groups to raise awareness within Tesco and beyond.

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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