About the client
We’ve been working with Seven Stories, the National Centre for Children’s Books, for a year now, developing creative concepts for their campaigns and designing some of their promotional print materials.
We were asked to develop a concept for Christmas at Seven Stories, which could be used across the website, social media and print and could also be translated into a physical space at Seven Stories’ story centre. Our brief was loose but one element of the campaign was that children were to be invited to write to Santa.
What we delivered
We settled on the theme of letters / packages, using a flexible gift tag device, which nicely encapsulated the tradition of giving at Christmas. We chose a rich red colour, reminiscent of traditional post boxes, which we contrasted against a brown corrugated cardboard printed texture, hinting at nostalgia. As well as enhancing the Christmas feel of the creative, the gift boxes, labels, letters and gift tags were functional holding devices for copy.
What the client said
“Sherlock helped us to envisage a brand for Christmas at Seven Stories which also informed the identity for a gift-giving space in the museum. We were really pleased with the end result and felt that it closely aligned with our Halloween campaign in terms of style which has really helped to reinforce our brand with visitors.” Victoria Sanderson, Marketing & Communications Manager, Seven Stories