Random Acts of Christmas Kindness

About the client

We’ve been working with Seven Stories, the National Centre for Children’s Books, for a year now, developing creative concepts for their campaigns and designing some of their promotional print materials.

The brief

We were asked to develop a concept for Christmas at Seven Stories, which could be used across the website, social media and print and could also be translated into a physical space at Seven Stories’ story centre. Our brief was loose but one element of the campaign was that children were to be invited to write to Santa.

What we delivered

We settled on the theme of letters / packages, using a flexible gift tag device, which nicely encapsulated the tradition of giving at Christmas. We chose a rich red colour, reminiscent of traditional post boxes, which we contrasted against a brown corrugated cardboard printed texture, hinting at nostalgia. As well as enhancing the Christmas feel of the creative, the gift boxes, labels, letters and gift tags were functional holding devices for copy.

What the client said

“Sherlock helped us to envisage a brand for Christmas at Seven Stories which also informed the identity for a gift-giving space in the museum. We were really pleased with the end result and felt that it closely aligned with our Halloween campaign in terms of style which has really helped to reinforce our brand with visitors.Victoria Sanderson, Marketing & Communications Manager, Seven Stories

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    Philip Barnes - General Manager, Standen House & Garden

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    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

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