Reaching the community

Tesco

The client

We have had a successful working relationship with Tesco since our studio was founded, working with the retailer on many aspects of their store design – both internal and external – and brand.

The brief

Tesco asked us to rationalise the community messaging within its Lincoln store and create a new framework in which to speak to the customer, the premise being: ‘We all want to do the same things, have the same goals and crave the same quality of life. Together, we build better communities.’

What we delivered

Message boards aren’t complex things but it’s amazing just how many retailers get them wrong, whether it’s through a board that fails to stand out, looks a mess or hosts outdated or uninspiring content.

Our aim was to create a message board at which the customer feels they can dwell, browse and engage at the end of their shop, subdividing it into sections to bring some structure to it – in the hope that it would stay tidy.

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