Rebranding an independent school

About the client

Bryanston is a leading independent school in Dorset with a unique approach to education and a distinctive culture.

The brief

Briefed by brand strategist, Kate Wilson, we were asked to develop a new brand identity for Bryanston. It had to be modern and energetic whilst maintaining the brand equity that Bryanston had built up over 90 years. And whatever we presented had to be befitting of a high calibre independent school.

What we delivered

We re-drew the existing Bryanston crest, honing in on the sunrise element, taking it outside of the shield to craft a new, more impactful brand marque. We chose a new typeface and reviewed the colour palette to enhance its impact.

Taking the three strategic pillars established by Kate (Creative, Individual and Unbounded), we developed them and anchored them to everyday school life. These are crucial in underpinning the visual creative. We also defined how the school’s existing motto – et nova et vereta – should sit within the new identity system.

Partnering with the school’s photographer, we set the creative direction for imagery going forwards, to complement the new branding.

Overall, we sought to create something that is flexible and which we hope can be owned not only by the school, but also by the students who pass through its doors in years to come.

What the client said

“Working with Sherlock on the development of Bryanston’s new visual identity has been a genuine pleasure from the outset. They immersed themselves fully in the project from the get-go and really took the time to listen to us and to get to know the school. They have a fresh perspective on our sector and are not afraid to challenge our thinking whilst staying true to the original brief. They are also flexible, pragmatic and extremely good fun to work with, even when the pressure is on. I’m not sure you can ask for much more than that.” Karen Brazier, Director of Marketing and External Communications