Refreshing a brand for the future

The Mulberry Bush Organisation

The client

The Mulberry Bush Organisation (MBO) is one of our oldest clients and we have been their brand guardians for many years, working closely with the team to deliver creative projects both big and small.

The brief

When you’ve been working on a brand for some years, there’s always the danger that you can become blind to the need to refresh it every once in a while. In 2016, we felt the time was right to review MBO’s brand family as we felt it could work a little harder and perhaps required a bit of a ‘light touch’ to make it fitter for the future.

Project challenges

With its roots going back to 1948, it was vital that the refresh captured the essence of the organisation and did not lose anything in the process. The core of  MBO’s brand needed to remain, so we restricted our refresh to the fixtures and fittings that work around it. For example, we introduced a secondary colour palette and built a suite of characters / graphics for use on the website, on print work and within school projects.

What we delivered

As part of the refresh we introduced a family of characters called The Mulberries which are an extension of the ‘hand print’ logo that is now inherent to the MBO brand. These thumbprint characters represent the different feelings and emotions that children at the school may experience, such as sadness, anger, trust etc. The idea is that these creatures could be adopted, developed and new ones created by the children as the school year passes. We hope these guys will run and run.

We also created a suite of stationery for MBO, using the refreshed branding.

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