Setting the tone for Tesco

The brief

We were asked to design the look and feel, layout, wayfinding navigation, interiors and print materials for a one day supplier and investor event in central London for Tesco. The event had to be informal, create a buzz amongst attendees and help to project confidence in the Tesco brand.

What we delivered

Working closely with Fisher Productions, we turned three floors of an old warehouse into a multi-purpose one day event space, hosting 150 guests. It featured a branded presentation room, a ‘kitchen theatre’ room comprising three open kitchens, branded displays and break-out areas, and a reception space and coffee bar. The event was hosted by senior business leaders and was attended by key suppliers and investors. While it had to be professional and bang-on brand, it also had to deliver something a little different to the norm: it needed to surprise and delight attendees, immersing them in the Tesco brand.

What the client said

“Absolutely brilliant to work with you guys, a real pleasure, the event was so well received and really enjoyed by all.”