Setting the tone for Tesco


The brief

We were asked to design the look and feel, layout, wayfinding navigation, interiors and print materials for a one day supplier and investor event in central London for Tesco. The event had to be informal, create a buzz amongst attendees and help to project confidence in the Tesco brand.

What we delivered

Working closely with Fisher Productions, we turned three floors of an old warehouse into a multi-purpose one day event space, hosting 150 guests. It featured a branded presentation room, a ‘kitchen theatre’ room comprising three open kitchens, branded displays and break-out areas, and a reception space and coffee bar. The event was hosted by senior business leaders and was attended by key suppliers and investors. While it had to be professional and bang-on brand, it also had to deliver something a little different to the norm: it needed to surprise and delight attendees, immersing them in the Tesco brand.

What the client said

Absolutely brilliant to work with you guys, a real pleasure, the event was so well received and really enjoyed by all.





Image credit: Madison Phipps

Image credit: Madison Phipps

Image credit: Madison Phipps

Image credit: Madison Phipps

Image credit: Madison Phipps

Image credit: Madison Phipps

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    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

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  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

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    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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