Showcasing choice


The client

We have had a successful working relationship with Tesco since our studio was founded, working with the retailer on many aspects of their store design – both internal and external – and brand. 

The brief

Tesco wanted to give the Beer, Wine and Spirits (BWS) section of its major store in Prague a look and feel more in line with the premium feel of the category within its UK outlets.

What we delivered

BWS is a regular contender as the category that struggles to reinvent. With the lastest iteration we created for Central Europe we wanted to borrow from cues more in line with the premium feel of Tesco’s UK outlets.

Sherlock provided an updated approach that showcased Tesco’s diverse range, with diverse, adaptable section headers and a modern, bespoke atmosphere.

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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