We have had a successful working relationship with Tesco since our studio was founded, working with the retailer on many aspects of their store design – both internal and external – and brand.
Tesco wanted to give the Beer, Wine and Spirits (BWS) section of its major store in Prague a look and feel more in line with the premium feel of the category within its UK outlets.
What we delivered
BWS is a regular contender as the category that struggles to reinvent. With the lastest iteration we created for Central Europe we wanted to borrow from cues more in line with the premium feel of Tesco’s UK outlets.
Sherlock provided an updated approach that showcased Tesco’s diverse range, with diverse, adaptable section headers and a modern, bespoke atmosphere.