Dynamic design for Morrisons

Morrisons

The client

We have been working with Morrisons for a number of years on store design across the estate.

The brief

We were asked to help the Morrisons team to turn its existing Manchester city centre store into a modern and contemporary store that was appropriate for the dynamic and progressive city of Manchester.

In planning the customer journey, we were asked to be less concerned with the more traditional affluent versus price-sensitive customer mission and more focused on single mission journeys based around breakfast, lunch and dinner.

What we delivered

To complement the store’s status as a modern and dynamic city centre store, we introduced a modern, fresh and ‘real’ colour, material and photographic palette for the in-store communications heirarchy.

Food to Go was a major part of the proposition and so when planning the wayfinding system, we had to edit choice for the customer, to ensure they could get in and out of store quickly and efficiently.

The in-store communications included highlighting the sushi ‘Pick ‘n’ Mix’ counter – a new concept for Morrisons.

The store reopened in early 2016.

Main image credit: The Grocer

Other Projects

  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

Subscribe today to receive our newsletter