Dynamic design for Morrisons

Morrisons

The client

We have been working with Morrisons for a number of years on store design across the estate.

The brief

We were asked to help the Morrisons team to turn its existing Manchester city centre store into a modern and contemporary store that was appropriate for the dynamic and progressive city of Manchester.

In planning the customer journey, we were asked to be less concerned with the more traditional affluent versus price-sensitive customer mission and more focused on single mission journeys based around breakfast, lunch and dinner.

What we delivered

To complement the store’s status as a modern and dynamic city centre store, we introduced a modern, fresh and ‘real’ colour, material and photographic palette for the in-store communications heirarchy.

Food to Go was a major part of the proposition and so when planning the wayfinding system, we had to edit choice for the customer, to ensure they could get in and out of store quickly and efficiently.

The in-store communications included highlighting the sushi ‘Pick ‘n’ Mix’ counter – a new concept for Morrisons.

The store reopened in early 2016.

Main image credit: The Grocer

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

Subscribe today to receive our newsletter