The Airstream with an edge

Ultraviolet

The client

Ultraviolet is a mobile DJ booth and cocktail bar, housed within a vintage Airstream.

The brief

We were asked to create a single identity for a business of two parts.

What we delivered

We worked closely with our client to develop a brand identity, creating a fun but upmarket image which appeals to a broad range of customers.

The identity centres around two illustrated shapes which were born out of the name. The colour palette was pulled apart to create a gradient encapsulating the mood of a party. We complemented the logo with a collection of illustrated assets, including cocktail glasses, to use across his website, social media and merchandise.

Our team then worked closely with a printer to apply the new identity onto a specialist transparent ‘clear cast’ vinyl for the Airstream, to ensure the gradient is shown off to best effect.

Now we just need an excuse for a party!

What the client said

The Sherlock team we worked with were smart, fun, creative and added huge value in bringing the Ultraviolet project to life. It was a pleasure to work with them.

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  • Nick Cooper, Founding Director of Crunchy Critters

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  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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