Ultraviolet is a mobile DJ booth and cocktail bar, housed within a vintage Airstream.
We were asked to create a single identity for a business of two parts.
What we delivered
We worked closely with our client to develop a brand identity, creating a fun but upmarket image which appeals to a broad range of customers.
The identity centres around two illustrated shapes which were born out of the name. The colour palette was pulled apart to create a gradient encapsulating the mood of a party. We complemented the logo with a collection of illustrated assets, including cocktail glasses, to use across his website, social media and merchandise.
Our team then worked closely with a printer to apply the new identity onto a specialist transparent ‘clear cast’ vinyl for the Airstream, to ensure the gradient is shown off to best effect.
Now we just need an excuse for a party!
What the client said
“The Sherlock team we worked with were smart, fun, creative and added huge value in bringing the Ultraviolet project to life. It was a pleasure to work with them.”