The Airstream with an edge


The client

Ultraviolet is a mobile DJ booth and cocktail bar, housed within a vintage Airstream.

The brief

We were asked to create a single identity for a business of two parts.

What we delivered

We worked closely with our client to develop a brand identity, creating a fun but upmarket image which appeals to a broad range of customers.

The identity centres around two illustrated shapes which were born out of the name. The colour palette was pulled apart to create a gradient encapsulating the mood of a party. We complemented the logo with a collection of illustrated assets, including cocktail glasses, to use across his website, social media and merchandise.

Our team then worked closely with a printer to apply the new identity onto a specialist transparent ‘clear cast’ vinyl for the Airstream, to ensure the gradient is shown off to best effect.

Now we just need an excuse for a party!

What the client said

The Sherlock team we worked with were smart, fun, creative and added huge value in bringing the Ultraviolet project to life. It was a pleasure to work with them.

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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