The extravagant Earl

National Trust: Sheffield Park & Garden

The client: Sheffield Park & Garden (National Trust)

A National Trust property in Sussex, Sheffield Park & Garden (SPG) is a longstanding client of Sherlock.

The brief

In celebration of the third Earl of Sheffield, the one time owner of Sheffield Park and Gardens, SPG planned some activity around the theme of ‘ostentation’ in 2017. The team asked us to create a logo for the theme identity  – The Extravagant Earl – that could be used on event literature and more generally to market the year of celebration.

Project requirements

The third Earl was renowned for his elaborate lifestyle and his extravagant gestures to the estate and its community. For example, in June 1903, he arranged a daytime fireworks display, which, to the delight of children attending, saw flags of animals, balloons and fifteen showers of rubber balls raining down.

We were asked to create a logo that captured the lavishness of the Earl without leaning too heavily on any particular one of his many extravagances.

What we delivered

We kept things relatively simple, borrowing the Earl’s famous top hat – to forge a link directly back to the Earl himself – throwing in a feathered plume and sumptuous fabric pattern for good measure.






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