The Restaurant Show preview

William Reed Business Media

The brief

We were asked by William Reed Business Media to design a show preview brochure to promote The Restaurant Show, to encourage people to visit.

The preview had to be really engaging and really sell-in the top quality live show content. We were to work with the existing show brand assets but introduce a fresh look & feel for the preview, really plugging the culinary aspect of the show.

What we delivered

We developed a preview that was more akin to an editorial supplement, drawing out the most exciting content – and key areas – across the show. We moved the preview on from being purely a selling tool, to a curated feast for the eyes, using our design to really hero the content.

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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