We were asked by William Reed Business Media to design a show preview brochure to promote The Restaurant Show, to encourage people to visit.
The preview had to be really engaging and really sell-in the top quality live show content. We were to work with the existing show brand assets but introduce a fresh look & feel for the preview, really plugging the culinary aspect of the show.
What we delivered
We developed a preview that was more akin to an editorial supplement, drawing out the most exciting content – and key areas – across the show. We moved the preview on from being purely a selling tool, to a curated feast for the eyes, using our design to really hero the content.