The Tiger Who Came to Tea

Discover Children's Story Centre

The brief

We were asked to create a suite of campaign materials for Discover’s The Tiger Who Came To Tea exhibition.

What we delivered

Our challenge was to respectfully adopt the visual language of the late author /illustrator Judith Kerr; we had to be considerate to what is already an established and iconic concept /look and feel. But we also had to ensure the campaign materials were instantly recognisable as Discover.

We used a light touch, hero-ing the cut-out illustrations on a white background, just as Kerr has done in her book.

This project was very much a lesson in working closely with all stakeholders to ensure our output complied with everyone’s requirements, objectives and brand guidelines.

The project brought to life the flexibility of the Discover logo, which we previously designed, as we applied one of the Tiger Who Came to Tea brand colours – orange – to it, to forge a closer connection between the book and the host venue.

What the client said

Discover Children’s Story Centre have worked with Sherlock for several years, and we have always been delighted by their strong creative work and imaginative eye. Typically we end up approaching them with some element of time pressure in our projects and they are always efficient and clear on timeframes, going above and beyond to make sure we have what we need when we need it.Jessica Ziebland, Head of Marketing, Discover Children’s Story Centre

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