Time for tiffin

Curry Leaf Cafe

The client

When the UK’s lockdown response to Coronavirus began, the hospitality sector saw out of home dining end overnight.

Our existing client, Curry Leaf Cafe (CLC), quickly pivoted to enhance and extend its home delivery capability.

The brief

We were tasked with designing CLC’s first home delivery and retail packaging. It had to bring to life the new branding that we had developed for CLC and which had already been rolled out at its Ship Street site and applied to its website.

The packaging had to deliver a ‘wow’ factor to customers, providing a unique CLC at-home dining experience that would set it apart from competitors. This was particularly important as, due to the temporary closure of CLC’s two restaurants, this would be the first taste of CLC that some customers would have. Ideally, some would go on to eat in the restaurants when they reopened.

What we delivered 

We worked with suppliers to engineer a suitable carrying unit in which to house the pots. This concept was a nod to the traditional tiffin tins delivered by tiffin-wallahs in India.

We then created a visual feast for the eyes by mixing up the motifs (representing the six states of India) that we had earlier developed for CLC.

What the client said

Sherlock were invaluable in helping us turn Curry Leaf at Home into a reality: from sourcing and designing a packaging solution, to branding the concept and bringing it to life. They’re an easy bunch to work with, have a great knowledge of the sector and give 110% to everything they undertake.” Euan Sey, Founder and Commercial Director

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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