Travelling through time


The client

We have had a successful working relationship with Tesco since our studio was founded, working with the retailer on many aspects of their store design – both internal and external – and brand.

The brief

Tesco asked us to create a wall graphic timeline for the ‘back of house’ area, spanning the beginnings of the brand when founder Jack Cohen set up a barrow in a market in Hackney, East London, to the present day as a multinational superbrand.

A key part of the timeline was to reflect how the organisation was moving away from purely retail destinations to more local and community-based services.

What we delivered

We created a simple but bold illustrative style, creating shapes with both sharp and soft edges to create a feast for the eyes and something that really showcased Tesco’s journey and its ability to move into new areas of business.

The string or line connecting the different threshold moments in time helps to emphasise the fluidity and nimble nature of Tesco’s business over the years.

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