A new chapter in Discover’s brand story

Discover Children’s Story Centre

The client

Discover Children’s Story Centre is the UK’s first hands-on creative literacy centre for children aged 0-11 years and their families, carers and teachers.

The brief

We were asked to look at Discover’s brand identity with a view to refreshing it, to complement a forthcoming refurbishment of its story centre.

Project requirements

The identity project had to be an evolution rather than a revolution. This was to be a new chapter in the organisation’s story, not a new story altogether. We were mindful of this throughout, and it meant we had to strike the right balance between delivering fresh creative and maintaining a vital and visual connection to what had gone before.

What we delivered

The new identity echoes the pages of a book, in a nod to Discover’s reading initiatives. It’s a simple but clever logo that can cope with the high usage demands of Discover’s print output, and allows for a flexible execution across many mediums.
The brand’s metallic colour palette is inspired by Hootah – Discover’s mascot, recently reimagined by illustrator Jim Field. Jim designed a flock of Hootah birds that were built out of recycled tin, metal, and brass objects, such as bike hooters and cutlery.

 

What the client says

Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.” Karla Barnacle-Best, Chief Executive of Discover.

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  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

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