A new chapter in Discover’s brand story

Discover Children’s Story Centre

The client

Discover Children’s Story Centre is the UK’s first hands-on creative literacy centre for children aged 0-11 years and their families, carers and teachers.

The brief

We were asked to look at Discover’s brand identity with a view to refreshing it, to complement a forthcoming refurbishment of its story centre.

Project requirements

The identity project had to be an evolution rather than a revolution. This was to be a new chapter in the organisation’s story, not a new story altogether. We were mindful of this throughout, and it meant we had to strike the right balance between delivering fresh creative and maintaining a vital and visual connection to what had gone before.

What we delivered

The new identity echoes the pages of a book, in a nod to Discover’s reading initiatives. It’s a simple but clever logo that can cope with the high usage demands of Discover’s print output, and allows for a flexible execution across many mediums.
The brand’s metallic colour palette is inspired by Hootah – Discover’s mascot, recently reimagined by illustrator Jim Field. Jim designed a flock of Hootah birds that were built out of recycled tin, metal, and brass objects, such as bike hooters and cutlery.


What the client says

“Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.” Karla Barnacle-Best, Chief Executive of Discover.

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