U+I

Mixed-use regeneration developer U+I needed a more intuitive wayfinding system for its existing site at St Mark’s Square, Bromley.

We used colour strategically throughout U+I‘s car park and residential corridors to reassure new residents and visitors about where they were and where they needed to go. Meanwhile, oversized graphics, icons and navigational wording helped to make wayfinding as efficient as possible. By borrowing the shape of one of the distinctive residential blocks, we also localised the wayfinding system, adding some much-needed personality.

We enjoyed working closely with the team at Sherlock to create a new wayfinding strategy that complements the scheme design and brings colour and personality to the journey for our visitors, residents and tenants.