Wayfinding with personality

The brief

We were tasked with developing a more intuitive wayfinding system at U+I’s mixed use site of St Mark’s Square, Bromley. It had to be in keeping with the overall look & feel of the development but inject a little more site-specific personality, and energy.

The project encompassed external areas as well as the car park and residential blocks.

What we delivered

We borrowed the shape and angle from one of the main – and very distinctively shaped – residential blocks and used it as a strong and flexible brand asset across the new wayfinding system.

We applied colour strategically in both the car park and the residential corridors to highlight key touch points and to generally brighten up the visitor / resident journey. We also used over-sized navigational wording and icons in the car park to make the route out of the carpark as quick and easy as possible.

In essence, we handed control of navigation back to the landlord: Through a more intuitive navigation system, the landlord now leads the way for residents and visitors alike, rather than residents and visitors having to do the hard work themselves.

We worked closely with John Anthony Signs on installation of the signage.

What the client said

“St Marks Square is a complex mixed-use regeneration site in Bromley town centre. We enjoyed working closely with the team at Sherlock to create a new wayfinding strategy that compliments the scheme design and brings colour and personality to the journey for our visitors, residents and tenants.” Henrietta Nowne, Senior Development Manager