Reinventing the wheel


The client

Whizz-Kidz is a charity which supports – and works to transform the lives of – disabled children around the UK.

The brief

We were asked to design a campaign for Whizz-Kidz, to publicise the charity’s competition asking young wheelchair users to design their dream wheelchair.

What we delivered

The campaign sees Whizz-Kidz partner with Duchenne UK, The University of Edinburgh and the People’s Postcode Lottery. This allowed us to move away from Whizz-Kidz’ core green colour palette and have a bit of fun with colour, pattern and texture. This allowed the campaign to really stand out and grab the attention of young wheelchair users.

In developing the creative, we were careful not to include any detailed designs for, or illustration of wheelchairs; we didn’t want to influence or limit entrants’ ideas in any way. Every young wheelchair user is different and every wheelchair is different and we wanted to find a way to say “Go crazy, anything goes, make it epic.”

We attacked the brief with a purely illustrative approach, creating a family of different wheels to represent each entrants’ unique requirements or ideas. Using wheels also helps to convey a sense of motion – and allowed us to have some fun with animated spinning wheels.

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