Wild Wild World: a legacy publication

The brief

During the UK COVID-19 lockdown of spring/summer 2020, creative children’s and young people’s writing charity, Little Green Pig, took their after school clubs online, running them via video call. One of the themes the clubs explored was Wild Wild World, which grew out of the images being shared around the world of the positive impacts of the global lockdown on the environment.

Members were asked to imagine and explore a post-lockdown world, inviting them to explore the detail of their natural environment. As a result, the children developed a number of scripts, poems, stories and drawings.

We were asked to create a fun, imaginative and vibrant design, using bright colours linked to the environment whilst interweaving elements of the children’s designs.

Most importantly, it was to be a ‘legacy publication’ i.e. in the client’s own words, “…the kind of thing you might want to put in a time capsule to inform future generations, from a child’s perspective.”

What we delivered

We created an overarching look and feel that enhanced the children’s writing and allowed us to showcase their drawings, leaning off the style we had previously developed for Little Green Pig publications. Meanwhile, front and back cover designs provide a visual shortcut to the ‘Wild Wild World’ theme, by utilising a jungle illustration.

We complemented the children’s drawings with our own illustration work which picked up on some of the references within the writing.

You can read the full publication by clicking on the Wild Wild World cover, here.

What the client said

“We love working with the team at Sherlock! This piece was quite demanding as it had many different pieces of writing in different layouts plus children’s drawings which we wanted interwoven with designed images. Sherlock really listened to what we wanted and right from the first draft we were happy with the overall look, and just had a few tweaks to make which they responded to quickly and efficiently. Great to work with and we are so delighted with the final design.” Nicky Crabb, Director, Little Green Pig